We are just a short drive away from Accrington, and our prices are very competitive.
Benefits of Vehicle Wrapping
You’ve invested in top of the line printing equipment and materials. You’ve shelled out big bucks for training. You’ve hired experienced designers and expert installers. Now all you need is some customers.
Marketing budgets have been slashed in recent years, but vehicle wrapping practically sells itself to larger companies that are interested in reaching potentially hundreds of thousands of viewers over the short-term. Striking a deal with a big brand name can drive significant revenues for your shop.
But let’s face it. Most of your prospects are probably neighborhood businesses. So, how do you seal the deal with those business owners who are still trying to decide whether or not an investment in vehicle wrapping will pay off for them? After all, we’re not talking about a few dollars for vehicle graphics here. Total vehicle wraps can be a major capital expenditure for smaller companies, like hair salons, restaurants and the like.
Lucky for you, leading auto wrapping shops, industry trade associations and research firms have been collecting case studies and viewer data that make your job as salesman much easier.
Benefits of Outdoor Media
You can start the sales process by explaining to your customer the general benefits of outdoor media. Outdoor media play a vital role in the media mix, according to a study by Arbitron, Inc., an international media and marketing research firm serving outdoor media, radio broadcasters, cable companies, advertisers and advertising agencies in the United States and Europe, because it reaches consumers missed by other media and enhances exposure of other media. Outdoor media reach consumers not exposed or only lightly exposed to newspaper and local television, for example, and are complimentary to radio campaigns.
Outdoor media also reaches the entire socioeconomic spectrum of Americans, according to the study. People with heavy vehicle mileage and long commutes are more difficult to reach with both the newspaper — almost one out of three Americans do not read a daily newspaper anyway — and local TV news broadcasts. On the contrary, the study showed that virtually every American (96 percent) travels in a vehicle each week as either a driver or a passenger.
So by nature, commuters are an exceptional advertising target in terms of both income and consumption habits. Thirty-five percent of heavy commuters come from households earning $75,000+, compared to only 23 percent for the U.S. average income profile. This group is likely to be aged between 25 and 54.
Moreover, the Arbitron study concludes consumers that are reached repeatedly with a message show higher advertiser awareness, brand recall and purchase behavior. Vehicle wrapping, then, offers advertisers an excellent opportunity to reach commuters on the highways and city streets.
“Wrapped vehicles not only place messages in front of target consumers, they also provide the opportunity for direct customer contact through coupon distribution, sampling and other promotional tactics,” notes Stephen Freitas, spokesperson for the Outdoor Advertising Association of America (OAAA).
